UNITED STATES
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Released 10/18/2004
CIBA VISION Presents "All The Year's Best" Sweepstakes and Rebate Offer
ATLANTA - To encourage annual supply purchases and increase patient awareness of its brands, CIBA VISION has announced the "All The Year's Best" promotion in North America.
"All The Year's Best," which kicks-off mid-October 2004, invites U.S. consumers to enter a sweepstakes with two grand prize drawings. Upon entering the sweepstakes, contestants will identify their eye care professional. In December 2004, one grand prize winner will be awarded a trip for four to the 2005 professional football championship game in Jacksonville, Florida, and the practitioner of the grand prize winner will receive a trip for two to the game.
In April 2005, a second U.S. grand prize winner, as well as their eye care professional, will each receive a one-year lease on a 2005 Corvette C6*. Other sweepstakes winners will receive iPod® mini digital music players.
In Canada, a single grand prize winner and their eye care professional will be awarded a vacation for four to Travel and Leisure magazine's "Year's Best Resort" in the Caribbean - Cap Juluca in Anguilla.
"Everyone benefits when patients buy annual supplies of lenses," said Dwight Akerman, OD, FAAO, director of Professional Marketing, CIBA VISION North America. "Practitioners who provide a twelve-month lens supply are maximizing convenience and efficiency for the patient and the practice, as well as encouraging compliance with the replacement schedule. In addition, it provides attractive savings to the patient."
As patients enter the sweepstakes on the Internet, they can obtain a rebate voucher toward an annual supply purchase of CIBA VISION lenses including, Focus® DAILIES®, NIGHT & DAY®, FreshLook® cosmetic lenses or new O2OPTIX™ breathable contact lenses.
Patients will learn about the sweepstakes and rebate offer in advertisements that will appear in People magazine in November 2004 and January 2005, and on promotional displays in practitioners' offices. Program materials are available through CIBA VISION sales representatives and CAN-DO distributors. Sweepstakes entry is at alltheyearsbest.com.
*Subject to availability; maximum value USD 12,000.
With worldwide headquarters in Atlanta, CIBA VISION is a global leader in research, development and manufacturing of optical and ophthalmic products and services, including contact lenses and lens care products. CIBA VISION products are available in more than 70 countries. For more information, visit the CIBA VISION web site at www.cibavision.com.
CIBA VISION is the eye care unit of Novartis AG (NYSE: NVS), a world leader in pharmaceuticals and consumer health. In 2003, the Group's businesses achieved sales of USD 24.9 billion and a net income of USD 5.0 billion. The Group invested approximately USD 3.8 billion in R&D. Headquartered in Basel, Switzerland, Novartis Group companies employ about 80,000 people and operate in over 140 countries around the world. For further information please consult www.novartis.com.